Investigating The Interactive Effects of Visual Imagery and Brand Familiarity on Brand Recall: A Cross-Cultural Study

被引：0

作者：

Mikhailitchenko, Andrei ^{[1
]}

Mikhailitchenko, Galina ^{[1
]}

机构：

[1] Cleveland State Univ, Cleveland, OH 44115 USA

来源：

ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：110 / 111

页数：2

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