Investigating The Interactive Effects of Visual Imagery and Brand Familiarity on Brand Recall: A Cross-Cultural Study

被引：0
|
作者：
Mikhailitchenko, Andrei [1 ]
Mikhailitchenko, Galina [1 ]
机构：
[1] Cleveland State Univ, Cleveland, OH 44115 USA
来源：
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：110 / 111
页数：2
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