With the launch of the AIS326DQ, its first AECQ100-qualified 3-axis accelerometer, STMicroelectronics is addressing non-safety applications like vehicle alarms, tracking and monitoring, black-box systems, and navigation assistance. Government regulations, insurance requirements, and a general increasing user demand for car security are the main driving factors of this high-CAGR market. Fully leveraging the economies of scale of a proven 200 mm wafer technology (STMicroelectronics was the first company in the world to start MEMS volume production on 8 '' wafers), advanced features such as user selectable full scale ranges, 12-bit usable resolution, together with the mounting freedom provided by the 3-axis sensing, make AIS326DQ the recommended choice when customers look for the best trade-off between performances and price. STMicroelectronics will continually be enriching its offer by complementing the portfolio with more innovative solutions: the new generation of accelerometers is reported to show a state-of-the-art thermal stability below 0.2 mg/degrees C, while, after a successful launch in the consumer segment, ST gyroscopes will find their way into automotive applications.