Online platform price parity clauses: Evidence from the EU Booking.com case

被引:13
|
作者
Mantovani, Andrea [1 ]
Piga, Claudio A. [2 ]
Reggiani, Carlo [3 ]
机构
[1] TBS Business Sch, 1 Pl Alphonse Jourdain, F-31068 Toulouse, France
[2] Univ Genoa, Dept Econ, Via Vivaldi 5, I-16126 Genoa, Italy
[3] Univ Manchester, Dept Econ, Manchester M13 9PL, Lancs, England
关键词
Price parity clauses; Online travel agents; Hotel pricing; Antitrust evaluation;
D O I
10.1016/j.euroecorev.2020.103625
中图分类号
F [经济];
学科分类号
02 ;
摘要
Online platforms often impose Price Parity Clauses to prevent sellers from charging lower prices on alternative sales channels. We provide quasi-experimental evidence on the full removal of Price Parity Clauses in France in 2015 for hotels listed on Booking.com. Our analysis reveals significant price decreases in the short run, but a more limited effect in the medium run. However, hotels characterized by a more complex organizational structure decreased their prices more substantially. Overall, the intervention appears to have benefited a subset of consumers using Booking.com. (C) 2020 Elsevier B.V. All rights reserved.
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页数:27
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