How to Project Customer Retention Revisited: The Role of Duration Dependence' (vol 43, pg 1, 2018)

被引：0

作者：

Fader, Peter S. ^{[1
]}

Hardie, Bruce G. S. ^{[2
]}

Liu, Yuzhou ^{[3
]}

Davin, Joseph ^{[4
]}

Steenburgh, Thomas ^{[5
]}

机构：

[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

[2] London Business Sch, London, England

[3] Man Numer, London, England

[4] Two Six Capital, San Francisco, CA 94111 USA

[5] Univ Virginia, Darden Sch Business, Charlottesville, VA 22903 USA

来源：

JOURNAL OF INTERACTIVE MARKETING | 2019年 / 47卷

关键词：

D O I：

10.1016/j.intmar.2019.07.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：198 / 198

页数：1

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