Functional Orientation and Development Ideas of Rural Cultural Industry under Urban and Rural Development Integration Background

Continuously promote development of urban and rural integration process for the development of rural cultural industry can create great opportunities. Cultural industries in rural areas should make full use of this platform to tap their own potential, optimization and innovation. In the process of integration of urban and rural development in rural cultural industries function pointing to the prosperity of rural culture, cultural and ecological protection in rural areas, promote the development of rural productivity, accelerate rural modernization, construction of new urbanization and new rural construction ideological mainstream culture. The current development of rural cultural industry is also to be bound by both internal and external, and many other factors. In this end, the rural development of cultural industry should be starting its own characteristics and living environment, focus on strengthening innovation and sustainable development of their own resources, strengthen policy support and matching system construction, fully utilize and control the market, achieve leapfrog development of rural cultural industry, out of a rural cultural industry development path with Chinese characteristics.