Evaluating Jordanian Universities' Websites Based on Data Envelopment Analysis

Websites of universities have become vital in evaluating universities' performance. These websites may face some weaknesses, including poor design, insecure system, bad performance or usability. There is a limited research work that evaluates the universities' websites performance. In this paper, a new approach is proposed in order to evaluate the Jordanian universities based on data envelopment analysis. The dataset is collected from 23 Jordanian universities' websites by using four tools to extract a set of vital features from each website. We applied data envelopment analysis to provide decision makers of universities a plan to improve the websites. In this paper, the websites' efficiencies are evaluated in three viewpoints including usability, design, and performance. The results of the usability show that 18 websites are usable while 5 websites are not usable, while the results of the design show that only 7 websites have good design. Finally, the websites' performances are classified into efficient or inefficient. The result shows that among 23 universities, there are 4 websites are rated as efficient and 19 sites are rated as inefficient.