The Relationship between University Students' Academic Achievement and Perceived Organizational Image

The purpose of present study was to determine the relationship between university students' academic achievement and perceived organizational image. The sample of the study was the senior students at the faculties and vocational schools in Umuttepe Campus at Kocaeli University. Because the development of organizational image is a long process, the sample was selected using representative sampling method and half (n=2017) of the senior students (N=4071 students) were included in the sample. The data for this descriptive research were collected using an instrument adapted from the scale of Kazoleas, Kim and Moffitt (2001). The findings of the study showed that perceived organizational image predicts university students' academic achievement. Among the sub-dimensions of organizational image, the perceptions of quality image, sports image, general outlook and physical infrastructure image, social environment image and entertainment image were positively related with academic achievement whereas the perception of accommodation-food image had no influence on students' academic achievement.