EFFECTS OF ENVIRONMENTAL RESPONSIBILITY ON CORPORATE IMAGE AND SUSTAINABLE BUSINESS PERFORMANCE IN CONSTRUCTION INDUSTRY

In order not to affect the survival environment, the governments in various countries and the public stress more on the importance of environmental protection and the practice of environmental tasks. It is also expected that enterprises could contribute to environmental protection during profit making. The construction market is getting saturated in past years; in addition to domestic competition from the same trade, foreign construction firms, with joint venture, enter domestic market for competition. Construction industry encounters the impact from various environmental protection issues, including the strict control of environmental regulations from governmental institutions, competition from the same trade, and strong protest from neighbouring residents. Aiming at supervisors and employees of construction industry in Taiwan, total 360 copies of questionnaire are distributed for this study, and 247 valid copies are retrieved, with a retrieval rate of 69%. According to the results, suggestions are proposed, expecting to help construction industry promote the establishment of environmental responsibility as early as possible to face the international environmental management trend.