Methods and approaches to the evaluation of company performance

Traditional methods and approaches to the evaluation of company performance are fundamental deficiencies in the fact that provide only a retrospective view of the company's competitive position that existed at some point in the past. These analyses are both static and outdated, but in addition also incomplete. Traditional financial indicators do not tell anything, why the overall results are as they are, or that the company's areas must be improve in order to company closer to fulfilment its own strategic objectives. Therefore it is necessary to complement classical financial indicators of a series of more dynamic, non-financial indicators, adapted to specific conditions of competition. At present implementing new approaches to the evaluation company performance, which do in the traditional system, but it added of other aspects. The modem methods company management is possible to imagine that we are talking about the logistics approach to managing a company where company can be understood as a system of flows (information, material and financial) and chains (purchase-production -sale and the resulting triads logistics processes) is an attempt evaluate the performance of the company, i.e. performance of the company logistics system using non-financial indicators. The modem method of evaluation company logistics performance is based on the assumption that the company is efficient if they are able to achieve predefined strategic goals.