The seller's listing strategy in online auctions: Evidence from eBay

被引：4

作者：

Chen, Kong-Pin ^{[1
]}

Lai, Hung-pin ^{[1
,2
]}

Yu, Ya-Ting ^{[1
]}

机构：

[1] Acad Sinica, Res Ctr Humanities & Social Sci, Taipei, Taiwan

[2] Natl Chung Cheng Univ, Dept Econ, Minxiong, Taiwan

来源：

INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION | 2018年 / 56卷

关键词：

Online auction; Listing strategy; Auction outcome; Endogeneity; Special regressor; Counterfactual analysis; STRUCTURAL MODEL; RESERVE PRICES; POSTED-PRICE; BUY; BEHAVIOR; DETERMINANTS; EQUIVALENCE; COMPETITION; REPUTATION; MECHANISM;

D O I：

10.1016/j.ijindorg.2017.11.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studies the seller's online listing strategy and its consequences. By focusing on the fixed-price posting, buy-itnow auction and regular auction, we empirically investigate how the sellers choose the listing format and its associated strategic instruments to better understand their strategic behavior. An empirical model that addresses plausible concerns about sample selection bias and endogeneity is constructed to capture a seller's strategic behavior and examine how auction outcomes are related to this behavior. Based on the estimated model, we then conduct a counterfactual analysis. We find a tradeoffbetween the expected revenue and sale duration for the three listing formats. (C) 2017 Elsevier B.V. All rights reserved.

引用

页码：107 / 144

页数：38

共 50 条

[1] Does a seller's ecommerce reputation matter? Evidence from ebay auctions
Melnik, MI
Alm, J
[J]. JOURNAL OF INDUSTRIAL ECONOMICS, 2002, 50 (03): : 337 - 349
[2] The roles of players and reputation: Evidence from eBay online auctions
Zhang, Jie
[J]. DECISION SUPPORT SYSTEMS, 2006, 42 (03) : 1800 - 1818
[3] Warranty, Seller Reputation, and Buyer Experience: Evidence From EBAY Used Car Auctions
Che, Xiaogang
Katayama, Hajime
Lee, Peter
Shi, Nan
[J]. JOURNAL OF INDUSTRIAL ECONOMICS, 2019, 67 (3-4): : 593 - 627
[4] Strategy for Seller Agent in Multiple Online Auctions
Anthony, Patricia
[J]. INTERNATIONAL JOURNAL OF INTELLIGENT INFORMATION TECHNOLOGIES, 2006, 2 (04) : 1 - 17
[5] THE DYNAMICS OF SELLER REPUTATION: EVIDENCE FROM EBAY
Cabral, Luis
Hortacsu, Ali
[J]. JOURNAL OF INDUSTRIAL ECONOMICS, 2010, 58 (01): : 54 - 78
[6] Reputation in auctions: Theory, and evidence from eBay
Houser, D
Wooders, J
[J]. JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY, 2006, 15 (02) : 353 - 369
[7] Pennies from ebay: The determinants of price in online auctions
Lucking-Reiley, David
Bryan, Doug
Prasad, Naghi
Reeves, Daniel
[J]. JOURNAL OF INDUSTRIAL ECONOMICS, 2007, 55 (02): : 223 - 233
[8] Bidding behavior in competing auctions: Evidence from eBay
Anwar, S
McMillan, R
Zheng, ML
[J]. EUROPEAN ECONOMIC REVIEW, 2006, 50 (02) : 307 - 322
[9] UNDERSTANDING PERSUASIVE ONLINE SALES MESSAGES FROM eBAY AUCTIONS
White, Barbara Jo
Clapper, Danial
Noel, Rita
Fortier, Jenny
Grabolosa, Pierre
[J]. BUSINESS AND PROFESSIONAL COMMUNICATION QUARTERLY, 2007, 70 (04) : 482 - 487
[10] Seller strategies for Dutch online auctions
AbuLaban, Anas N.
Qadah, Ghassan Z.
[J]. 2006 CANADIAN CONFERENCE ON ELECTRICAL AND COMPUTER ENGINEERING, VOLS 1-5, 2006, : 1620 - +

← 1 2 3 4 5 →