The effects of prototypicality and gender salience on liking and friendship potential of a female interlocutor

被引:3
|
作者
Ma, Rong [1 ]
Seate, Anita Atwell [1 ]
Joyce, Nick [1 ]
机构
[1] Univ Maryland, College Pk, MD 20742 USA
关键词
Friendship; liking; prototypicality; salience; self-categorization; social attraction; SELF-CATEGORIZATION; DEPERSONALIZED ATTRACTION; SIMILARITY; LANGUAGE; IDENTITY; NORMS; RACE;
D O I
10.1177/0265407517726395
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Drawing on self-categorization theory, this article examines the indirect effects of gender salience and prototypicality on friendship potential through increasing liking of a female interlocutor. We manipulated biographies of the fictitious interlocutor to change perceptions of prototypicality. For women, gender salience interacted with prototypicality to directly predict liking and the desire to become friends with the interlocutor indirectly through liking. Specifically, there was an interaction between prototypicality and gender salience, such that as gender salience increased, the prototypical interlocutor was liked significantly more and had higher friendship potential. For men, the same relationships did not appear. We discuss the implications of our study as well as directions for future research on intragroup communication and intergroup contexts with regard to power asymmetry.
引用
收藏
页码:269 / 288
页数:20
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