SPECIFICS OF THE COMPANY'S MARKET POSITION ASSESSMENT

Events having started around 2008 brought businesses as well as political leaders of each country a number of challenges, the solution of which consumed a huge amount of their energy. In this situation, devoid of question: How and to what extent the financial crisis affected the financial performance of Slovak enterprises? In which specific areas are most sensitive demonstrate the consequences of the stage of development of the economy? Answers to the questions can be useful in finding critical success factors of enterprises, as well as the analysis of factors increasing business resilience to the crisis. An important message about the current financial condition of enterprises received based on the results of research both industry and also as a result of comparison with the results of each sector enterprises.