Effects of the Booking.com scoring system

被引：46

作者：

Pedro Mellinas, Juan ^{[1
]}

Martinez Maria-Dolores, Soledad-Maria ^{[1
]}

Bernal Garcia, Juan Jesus ^{[1
]}

机构：

[1] Tech Univ Cartagena UPCT, Fac Business Studies, Dept Quantitat Methods & Comp, Calle Real 3, Murcia 30201, Spain

来源：

TOURISM MANAGEMENT | 2016年 / 57卷

关键词：

Hotel; Reviews; Booking.com; Scores; ONLINE CONSUMER REVIEWS; WORD-OF-MOUTH; PRODUCT; IMPACT; SALES;

D O I：

10.1016/j.tourman.2016.05.015

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Booking.com provides a large travellers' reviews database that is useful for consumers, hoteliers and academics. Recent research discovered unexpected peculiarities in its scoring system, suggesting it could lead to "inflated scores" for hotels on their website. To confirm the above suspicions, the methodology used in this paper compares values assigned on Booking.com with those on Priceline that have a conventional scoring system. Conclusions show significant distortions, particularly in hotels with low and medium scores. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：80 / 83

页数：4

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