Booking.com: The unexpected scoring system

被引：69

作者：

Pedro Mellinas, Juan ^{[1
]}

Martinez Maria-Dolores, Soledad-Maria ^{[1
]}

Bernal Garcia, Juan Jesus ^{[1
]}

机构：

[1] Univ Politecn Cartagena, Dept Metodos Cuantitat & Informat, Murcia 30201, Spain

来源：

TOURISM MANAGEMENT | 2015年 / 49卷

关键词：

Booking.com; Scores; Reviews; Scale; NETNOGRAPHY; REVIEWS;

D O I：

10.1016/j.tourman.2014.08.019

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Academic researchers in the hospitality industry found in Booking.com an excellent source of information, as it collects millions of hotel reviews in a rapid, inexpensive and convenient manner. They proposed that Booking.com uses a scoring system with a traditional scale of 0-10 or 1-10. However, they are mistaken, as it actually uses a 2.5-10 scale. This error may cause statistical inaccuracies when using this database for research. It also helps to inflate scores to the higher end of the scale. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：72 / 74

页数：3

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