Research on Localization of Communication Based on Traditional Chinese Culture

Communication was first introduced into China from the West in the 1970s and rapidly developed there. It was merged with journalism in 1997 and since then it has became a popular discipline. Due to different national conditions, there is a great deal of inappropriateness in practice as a foreign product. Therefore, the concept of localization of communication has been put forward. Traditional Chinese culture boasts 5,000 years of rich, extensive and profound cultural deposits, and many historical theories also contain a wealth of communication ideas and theories. Exploring ideas and phenomena in the long history of traditional Chinese culture will promote the localization studies of communication, and create the communication suitable for China's national conditions. This paper elaborates on the localization studies of communication based on traditional Chinese culture.