Analysis on the Intercultural Communication Strategy of Chinese Traditional Culture

Excellent and profound traditional culture of China is the soft power that support Chinese nation in standing in the world. Under the social co-ordination of modern society, it is an important issue to innovate the mode of international communication of Chinese traditional culture and spread the excellent Chinese traditional culture to show the unique charm of the traditional Chinese culture in the global culture exchange, which needs to start with enhancing communication capability of Chinese culture, creating a platform for Internet communications and building a new cultural transmission and image symbols. This article focuses on the study on strategy of international communication of Chinese traditional culture.