CONSUMERS' POST-ADOPTION OF M-SERVICES: INTEREST IN FUTURE M-SERVICES BASED ON CONSUMER EVALUATIONS OF CURRENT M-SERVICES

被引:25
|
作者
Park, Joohyung [1 ]
Snell, Whitney [1 ]
Ha, Sejin [1 ]
Chung, Te-Lin [2 ]
机构
[1] Purdue Univ, Dept Consumer Sci & Retailing, W Lafayette, IN 47907 USA
[2] Iowa State Univ, Dept Apparel Educ Studies & Hospitality Managemen, Ames, IA USA
来源
关键词
M-services; benefit; value; satisfaction; interest in future m-services; PERCEIVED VALUE; SATISFACTION; CONSUMPTION; QUALITY; MODEL; PERCEPTIONS; ACCEPTANCE; INTENTIONS; PRODUCTS; INTERNET;
D O I
10.9728/dcs.2011.12.2.165
中图分类号
F [经济];
学科分类号
02 ;
摘要
While consumers' adoption of new technology has received substantial interest from researchers, the mechanism of consumers' post-adoption evaluation derived from continued use of m-services and its impact on their interest in upcoming m-services are yet to be explored. Drawing on the appraisal -> emotional response -> coping framework, this study investigates 1) how utilitarian and hedonic values derived from consumers' basic and innovative benefits of m-services influence their post-adoption satisfaction with current m-services and 2) the impact of post-adoption satisfaction on interest in future m-services in the context of young consumers' mobile phone use. The results support all the hypothesized relationships except for the relationship between innovative benefit and utilitarian value. Theoretical and marketing implications are provided.
引用
收藏
页码:165 / 175
页数:11
相关论文
共 50 条
  • [21] Consumers and services of general interest: Is EC consumer law the future?
    Peter Rott
    [J]. Journal of Consumer Policy, 2007, 30 (1) : 49 - 60
  • [22] Adoption model of m-government services
    Bilkova, Renata
    Kralova, Anna
    [J]. 2017 INTERNATIONAL CONFERENCE ON INFORMATION AND DIGITAL TECHNOLOGIES (IDT), 2017, : 52 - 55
  • [23] Limitations to the rapid adoption of M-payment services: Understanding the impact of privacy risk on M-Payment services
    Johnson, Vess L.
    Kiser, Angelina
    Washington, Ronald
    Torres, Russell
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2018, 79 : 111 - 122
  • [24] Trends in M2M Application Services Based on a Smart Phone
    Ahn, Jae Young
    Song, Jae-gu
    Hwang, Dae-Joon
    Kim, Seoksoo
    [J]. ADVANCES IN SOFTWARE ENGINEERING, 2010, 117 : 50 - +
  • [25] Trust-based Composition of M2M Application Services
    Shala, Besfort
    Trick, Ulrich
    Lehmann, Armin
    Shala, Besfort
    Ghita, Bogdan
    Shiaeles, Stavros
    [J]. 2018 TENTH INTERNATIONAL CONFERENCE ON UBIQUITOUS AND FUTURE NETWORKS (ICUFN 2018), 2018, : 250 - 255
  • [26] Regularity of Movement Based Approach for M2M Services Discovery
    Bradai, Salma
    Khemakhem, Sofien
    Jmaiel, Mohamed
    [J]. 2014 INTERNATIONAL SYMPOSIUM ON NETWORKS, COMPUTERS AND COMMUNICATIONS, 2014,
  • [27] M-LABEL: A NAMING SCHEME FOR SERVICES IN FUTURE NETWORKS
    Quan, Wei
    Guan, Jianfeng
    Cao, Yuanlong
    Xu, Changqiao
    Zhang, Hongke
    [J]. 2012 IEEE 2nd International Conference on Cloud Computing and Intelligent Systems (CCIS) Vols 1-3, 2012, : 792 - 796
  • [28] Consumer acceptance of m-wellbeing services: a social marketing perspective
    Schuster, Lisa
    Drennan, Judy
    Lings, Ian N.
    [J]. EUROPEAN JOURNAL OF MARKETING, 2013, 47 (09) : 1439 - 1457
  • [29] Adoption behaviour differences for mobile data services: m-internet vs. m-portals
    Kourouthanassis, Panos E.
    Giaglis, George M.
    Karaiskos, Dimitrios
    Zamani, Efpraxia
    [J]. INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2014, 12 (03) : 207 - 228
  • [30] Examining consumers' m-wallet service brand choice decisions at the post-adoption stage: an empirical investigation
    Bhattacharya, Subhajit
    Bera, Sasadhar
    [J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2024,