CONSUMERS' POST-ADOPTION OF M-SERVICES: INTEREST IN FUTURE M-SERVICES BASED ON CONSUMER EVALUATIONS OF CURRENT M-SERVICES

被引:25
|
作者
Park, Joohyung [1 ]
Snell, Whitney [1 ]
Ha, Sejin [1 ]
Chung, Te-Lin [2 ]
机构
[1] Purdue Univ, Dept Consumer Sci & Retailing, W Lafayette, IN 47907 USA
[2] Iowa State Univ, Dept Apparel Educ Studies & Hospitality Managemen, Ames, IA USA
来源
关键词
M-services; benefit; value; satisfaction; interest in future m-services; PERCEIVED VALUE; SATISFACTION; CONSUMPTION; QUALITY; MODEL; PERCEPTIONS; ACCEPTANCE; INTENTIONS; PRODUCTS; INTERNET;
D O I
10.9728/dcs.2011.12.2.165
中图分类号
F [经济];
学科分类号
02 ;
摘要
While consumers' adoption of new technology has received substantial interest from researchers, the mechanism of consumers' post-adoption evaluation derived from continued use of m-services and its impact on their interest in upcoming m-services are yet to be explored. Drawing on the appraisal -> emotional response -> coping framework, this study investigates 1) how utilitarian and hedonic values derived from consumers' basic and innovative benefits of m-services influence their post-adoption satisfaction with current m-services and 2) the impact of post-adoption satisfaction on interest in future m-services in the context of young consumers' mobile phone use. The results support all the hypothesized relationships except for the relationship between innovative benefit and utilitarian value. Theoretical and marketing implications are provided.
引用
收藏
页码:165 / 175
页数:11
相关论文
共 50 条
  • [1] Automating negotiation for M-services
    Paurobally, S
    Turner, PJ
    Jennings, NR
    [J]. IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2003, 33 (06): : 709 - 724
  • [2] Introduction to the special issue on M-services
    Benatallah, B
    Maamar, Z
    [J]. IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2003, 33 (06): : 665 - 666
  • [3] The value of life histories in researching m-services adoption and use
    McManus, P
    Standing, C
    [J]. INNOVATIONS THROUGH INFORMATION TECHNOLOGY, VOLS 1 AND 2, 2004, : 776 - 778
  • [4] Efficient Access to Composite M-services
    Yang, Xu
    Bouguettaya, Athman
    Liu, Xumin
    [J]. 2009 IEEE INTERNATIONAL CONFERENCE ON WEB SERVICES, VOLS 1 AND 2, 2009, : 381 - +
  • [5] Semantic Access to Multichannel M-Services
    Yang, Xu
    Bouguettaya, Athman
    [J]. IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING, 2009, 21 (02) : 259 - 272
  • [6] A Secure Mobile Framework for m-services
    Papastergiou, Spyridon
    Karantjias, Athanasios
    Polemi, Despina
    Markovic, Milan
    [J]. 2008 3RD INTERNATIONAL CONFERENCE ON INTERNET AND WEB APPLICATIONS AND SERVICES (ICIW 2008), 2008, : 309 - +
  • [7] Mobile communications: A study of factors influencing consumer use of m-services
    Mort, Gillian Sullivan
    Drennan, Judy
    [J]. JOURNAL OF ADVERTISING RESEARCH, 2007, 47 (03) : 302 - 312
  • [8] Achieving secure and flexible M-services through tickets
    Wang, H
    Zhang, YC
    Cao, JL
    Varadharajan, V
    [J]. IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2003, 33 (06): : 697 - 708
  • [9] Research challenges in location-enabled m-services
    Jensen, CS
    [J]. MDM 2002: THIRD INTERNATIONAL CONFERENCE ON MOBILE DATA MANAGEMENT, PROCEEDINGS, 2002, : 3 - 7
  • [10] A conceptual model for supporting advanced personalisation in m-Services applications
    Jembere, E.
    Adigun, M. O.
    Xulu, S. S.
    Emuoyibofarhe, O. J.
    [J]. PROCEEDINGS OF THE 10TH IASTED INTERNATIONAL CONFERENCE ON SOFTWARE ENGINEERING AND APPLICATIONS, 2006, : 567 - +