Market orientation, organizational innovation and business performance

被引：0
|
作者：
Zhang, J [1 ]
Xu, BY [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Coll Management, Wuhan 430074, Peoples R China
来源：
Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2 | 2005年
关键词：
market orientation; organizational innovation; business performance;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years there has been an increased focus on the relationship between market orientation and business performance. Studies of this issue have generally demonstrated that market orientation has a positive impact on firm performance. On the basis of theoretical framework of resources-activities-position-performance which can account for performance differentials, it can be concluded that as a kind of firms' resource, market orientation can enhance efficiency of organizational innovation, bring about positional advantage and differentiated competitive advantage, and ultimately lead to satisfactory performance result.
引用
收藏
页码：1684 / 1689
页数：6
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