A study of drinking behavior among undergraduate students in Chonburi

The objectives of this research were to study drinking behavior of undergraduate students in Chonburi, and to examine factors affecting drinking behavior of the students. The respondents were 397 undergraduate students of three Thailand universities, namely Burapha University, Rajamangala University of Technology Tawan-ok, and Kasetsart University Sriracha Campus. The authors employed questionnaire as a research tool to collect the primary data which were analyzed using stepwise regression analysis. The findings indicated that poor family relationship and media influence had positive effect on drinking behavior of undergraduate students. However, friend influence, accessibility to alcohol shop, attitude toward drinking, and stress had no influence on drinking behavior of undergraduate students. Findings and implication then were discussed.