Learning to improve: advertising research that guides practice

被引：0

作者：

Stewart, David W. ^{[1
,2
]}

机构：

[1] Univ Calif Riverside, Dept Management & Mkt, Sch Business Adm, Riverside, CA 92521 USA

[2] Univ Calif Riverside, A Gary Anderson Grad Sch Management, Riverside, CA 92521 USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2011年 / 30卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：786 / 789

页数：4

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