Research on the Logical of Advertising Practice in the Era of Big Data

large data become important strength of social development, the era of big data disruptive changes have taken place in the development of advertising, big data for the development of the industry put forward more thinking and exploration, this paper aims to find out the new thinking of big data era advertising research, and then explore the big data era advertising practice in the development of value-added logic. Innovation big data era advertising development, broaden the advertising development prospects, promoting the development of advertising with high quality and efficiency. Big data is a major innovation in the cloud computing, information technology industry after the Internet of things. A huge amount of instant big data in summary, to explore the development of normal state, insight into the development opportunity, to reveal the future trend showing the unique advantages of big data, produce good social benefits in many fields, especially in the target group of the consumer psychology and consumer behavior as the core of the advertising industry, is a hitherto unknown change. Through a variety of techniques and analysis of large data resources with comprehensive, accurately depict the natural attributes of users (demographic characteristics), social attributes (interests, consumer preferences, interpersonal relationship, etc.) as well as short-term and long-term behavior of the consumer characteristic map; more realistic, matching advertising and consumer demand and behavior better; the demand for the establishment of core information model, analyze and forecast the data, to achieve the desired goal of marketing communication; to further explore the data and data model, to explore more valuable discovery; capturing and tracking of dynamic behavior of the relevant people. The use of big data in the field of advertising is also exploring the development process, with the wisdom of the people in the advertising industry chain, the value of big data will be more substantial and profound play.