Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

被引：16

作者：

Camacho, Luis Jose ^{[1
]}

Ramirez-Correa, Patricio Esteban ^{[2
]}

Salazar-Concha, Cristian ^{[3
]}

机构：

[1] SUNY Empire State Coll, Sch Business, Coll Rd, Selden, NY 11784 USA

[2] Univ Catolica Norte, Sch Engn, Larrondo 1281, Coquimbo 1780000, Chile

[3] Univ Austral Chile, Adm Inst, Fac Econ & Adm Sci, Independencia 631, Valdivia 5110566, Chile

来源：

SUSTAINABILITY | 2022年 / 14卷 / 01期

关键词：

ethnocentrism; country of origin; internet purchasing behavior; PLS-SEM; COVID-19; PLANNED BEHAVIOR; BRAND; IMPACT; PREFERENCES; PERCEPTIONS; QUALITY; CHOICE; BEEF; ATTITUDES; ANIMOSITY;

D O I：

10.3390/su14010348

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

引用

页数：16

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