The Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention

被引：0
|
作者：
Li, Xian Guo [1 ]
Wang, Xia [1 ]
Lei, Da [1 ]
机构：
[1] Renmin Univ China, Sch Business, Dept Mkt, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 4TH CONFERENCE ON SYSTEMS SCIENCE, MANAGEMENT SCIENCE AND SYSTEMS DYNAMICS, SSMSSD10, VOL 2 | 2011年
关键词：
country-of-origin image; consumer ethnocentrism; animosity; PRODUCT EVALUATIONS; PERCEPTIONS; INFORMATION; BRAND;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. A questionnaire survey was conducted with convenience sample. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypotheses of country-of-origin image on purchase intention of domestic products, animosity on perceived quality of both domestic and foreign products were not supported. Implications for managers of domestic and multinational companies are also discussed.
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页码：207 / 212
页数：6
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