THE ROLE OF THE ENVIRONMENT IN TOURISM EXPERIENCE CO-CREATION

Co-creation of experience has become an effective alternative to which tourism operators are increasingly turning. The main objective of this paper is to analyze in depth the components of a suitable environment that act as basis of various interactions that allow the co-creation of experience. This environment is nothing but a real environment that holds a physical and social surrounding, and a virtual environment that encompasses all the opportunities offered by the ICTs and promotes co-creation.