Research on the Role of Social Media in News Communication-Taking Sina Weibo as an Example

In recent years, the rapid development of multi-platform of mobile terminal not only provides more channels for people to access information, but also brings news consumption into a new competitive battlefield that is much more intense and complex than traditional newspaper era. How to realise news communication on different platforms is one of the major problems that needed to be solved. This thesis takes sina weibo as the object of study. On the basis of a study on current weibo users' news consumption habits, it analyses what role should social media play during news communication. Traditional news media should pay attention to change from traditional "mass media" to "minority communication", build channels to enhance people's social contacts, and increase the production of investigative journalism, finally, to cooperate with social media to achieve win-win.