On the Current Situation and Countermeasures of Tourism Culture Communication-Taking Chongqing as an Example

The spread of tourism culture will help to enhance the competitiveness of cities and attract more tourists. This paper takes Chongqing as an example to analyze the current situation of tourism culture, and points out that there are many problems such as the over unitary of communication subject, the lack of cultural connotation and the shortage of media integration in Chongqing. Therefore, Chongqing should optimize the main structure of communication, dig deep local context, multi-media integration and dissemination, to attract more tourists, promote the sustainable development of Chongqing tourism.