Understanding consumer memory for ads: A process view

被引：0

作者：

GreganPaxton, J ^{[1
]}

Loken, B ^{[1
]}

机构：

[1] WASHINGTON STATE UNIV,PULLMAN,WA 99164

来源：

MEASURING ADVERTISING EFFECTIVENESS | 1997年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：183 / 202

页数：20

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