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Understanding consumer memory for Ads: A process view - The effects of program effectiveness - Television viewing behavior as an indicator of commercial effectiveness - The determinants of advertising repetition effects - Comments
被引：0
|作者：
Wells, WD
[1
]
机构：
[1] UNIV MINNESOTA,MINNEAPOLIS,MN 55455
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：263 / 264
页数：2
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