The Synergy between Technological Development and Logistic Cooperation of Road Transport Companies

In today's world, with the acceleration of technological processes and the emergence of the wave of the COVID-19 pandemic, all production and service sectors, especially transport companies, are experiencing new challenges of technological development. The technological development of a transport company and the efficiency of road transport logistics depends on all the resources used and the latest implemented technologies. The authors analyse and evaluate the synergy of technological development and logistic cooperation. A synergy connection model is created to assess the interaction between logistic cooperation and technological development, and this synergy impacts the transport company's activity. Three groups of factors are arranged for the defining of the level of synergy of logistics cooperation and technological development of road transport companies: the first, the influence of technological development on the effective use of IT; the second, the influence of technological development on the quality of innovative equipment; and third, the impact of technological development on the level of staff competence. The Alternative Hierarchy Processing (AHP) method was chosen to assess these factors' importance as AHP enables quantifying the evaluation, i.e., gives numerical values for quality criteria. The synergy of transport company technological development and logistics cooperation is ensured mostly by the compatibility of transport system technologies and the technological literacy of logistic employees. It has been established that this factor is decisive for the formation of road transport companies' technological development and logistic cooperation processes. Finally, the conclusions and recommendations are given.