Dynamic Relationship Between Tourism and Homogeneity of Tourist Destinations

With the increase in tourism, the size of domestic and foreign travel destinations has also begun to increase. However, this growth is accompanied by the homogenization of each scenic spot, which results in the convergence of destination image and declining competitiveness. To address this problem, this paper is based on the dynamic competition relationship between homogeneous folk tourism destinations studied using the evolutionary game theory of homogenous competition environment, and the dynamic relationship between the destinations is examined through research and analysis. This paper studies whether the tourist destination can take the model of tourists in the case of this homogenization and analyzes the countermeasures that should be taken. This paper provides reference for improving the destination revenue and efficient visitor management. We hope to further clarify the essence of the competitive relationship between the tourism destinations and to make the tourist destination more competitive. At the present, product homogenization is ubiquitous. Homogeneous area is related to the development of the differences of the same area tourism scenic area, as the development intensity is increasing; because of the common cultural background, resources and environment are somewhat shared in the production of large numbers of similar tourist destinations, and homogeneity is inevitable. Therefore, the potential negative impact of the brand tends to place the scenic spot in an awkward position. Tourism must satisfy the psychological needs of tourists to seek something new and different. Difference development must begin from regional overall planning to such factors as the similar resources type, characteristic, formation, structure, and distribution. By careful and detailed investigation, examining the scenic spot's strengths, weaknesses, opportunities, and challenges enables the evaluation of the system. We observe the breakthrough of "scientific development, resource complementation, mutual dependence, and common development'' of homogenization of a tourist destination. Construction connotation differences from a tourist orientation leads to more comprehensive enjoyment of the high homogeneity of the scenic area and makes use of similar resources in tourist destinations due to changes in the environment and function of innovation of tourists' recognition.