THE STAKEHOLDER APPROACH TO IMPLEMENTATION OF TOURISM DEVELOPMENT STRATEGY

This paper is focused on planning of tourism development with an emphasis on the issue of regional stakeholders' involvement in the implementation phase of regional strategy. It refers to the importance of collaboration between regional destination management organization and regional stakeholders for successful development of tourism. The paper suggests a method for stakeholder analysis which is considered as a starting point of the collaboration process. The method is based on an analysis of three attributes which characterize the importance of stakeholders for tourism development and their attitude to the implementation process of the strategic priorities. The stakeholder analysis is realized in the South Bohemia Region, which is selected as a testing area for verification of suggested methodology.