LEADERSHIP AND CHANGE COMMITMENT IN THE LIFE INSURANCE SERVICE CONTEXT IN TAIWAN: THE MEDIATING-MODERATING ROLE OF JOB SATISFACTION

被引:7
|
作者
Yang, Yi-Feng [1 ]
机构
[1] Shu Te Univ, Grad Sch Business & Adm, Kaohsiung 82445, Taiwan
关键词
TRANSFORMATIONAL LEADERSHIP; ORGANIZATIONAL COMMITMENT; BEHAVIORS; WORK; ANTECEDENTS; ORIENTATION; QUALITY; IMPACT; DETERMINANTS; SUBSTITUTES;
D O I
10.2466/01.07.PMS.112.3.889-914
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The effects of transformational leadership and satisfaction were studied along with their interconnected effects (mediation and moderation) on commitment to change in the life insurance industry in two samples, sales managers and salespersons. A multiple mediated-moderated regression approach showed mediation and moderation to have statistically significant main effects on change commitment. Transformational leadership and satisfaction made a more important contribution to change commitment while job satisfaction had a mediating and moderating role that could enhance the relationships between leadership and change commitment. This information is of importance in building successful change commitment associations with customers.
引用
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页码:889 / 914
页数:26
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