Analysis on Enterprise Innovation Path in Big Data Era

According to the contents and the characteristics of the Big Data era, this research analyses the types of enterprise innovation and comes up with the enterprise self-innovation path in China from several aspects, such as techniques, product markets and the models of business management: The chances of technique innovation include developing breakthrough technology, providing personalized products and services, promoting the transition of the application realm. Then, the chances of market innovation include visualizing the invisible markets, accurating marketing and creating new markets. The chances of business models innovation include exchanging of the profit center,rebuilding business combinations, permeating new business. The relative revelation of supporting management includes treating the data as the key resources, enlarging the professional study of the big data, building the thoughts,of the big data, building the sense of making the public as the subject of decision-making., accelerating the professional study and application of big data, etc.