Product Quality as Factors and Measures for New Product Development Success in Indian Manufacturing Industries

被引：0
|
作者：
Roy, Sudeshna [1 ]
Modak, Nipu [1 ]
Dan, Pranab K. [2 ]
机构：
[1] Jadavpur Univ, 188 Raja SC Mallick Rd, Kolkata 700032, India
[2] Indian Inst Technol Kharagpur, Kharagpur 721302, W Bengal, India
来源：
MATERIALS TODAY-PROCEEDINGS | 2017年 / 4卷 / 02期
关键词：
Critical success factors; success measures; new product development(NPD); product quality; product development success; structural equation modeling (SEM); HONG-KONG; PROJECT;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The key purpose of this study is the identification of factors governing the quality of newly developed products to recognize the importance of control over the product quality in Indian manufacturing industries. The quality measures such as meet quality guidelines, achieved product performance goal and achievement of design goals, have also been considered as the success measures of new product development success. The Structural Equation Modeling (SEM) approach has been used to build a causal relationship between success factors and measures by using AMOS 5.0 software package along with SPSS. (C) 2017 Elsevier Ltd. All rights reserved.
引用
收藏
页码：1385 / 1393
页数：9
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