Evaluation of customer value based on BP neural network

被引：0
|
作者：
Chen, GH [1 ]
Zhang, J [1 ]
机构：
[1] Xian Inst Technol, Dept Management, Xian 710032, Peoples R China
来源：
Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2 | 2005年
关键词：
customer value; self-adapting; self-learning; evaluation indexes; BP (Back-Propagation);
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
According to artificial neural network structure and its powerful ability of self-adapting and self-learning, an evaluation system of customer value with Backward Propagation (BP) is presented. Moreover, the model is established on the base of system planning and designing. The system (model) is adapted to build and realize evaluation of customer value by the algorithm of advanced BP. This model can improve the rate of learning and adaptive ability of BP neural network, and the conclusion shows that the method based on BP (used in CRM) is accurate, convenient, reliable and rapid.
引用
收藏
页码：958 / 965
页数：8
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