KEY POSITION OF COMPETITIVE INTELLIGENCE IN THE PRESENT STRATEGIC DECISION MAKING OF COMPANIES

被引：0
|
作者：
Okruhlica, Frantisek [1 ]
机构：
[1] Univ Komenskeho, Fak Managementu, Katedra Strategie Podnikania, Bratislava 82005 25, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2014 | 2014年
关键词：
Company Strategy; Risk of Strategic Drift; Competitive Intelligence; Early Warning System; Analysis of Potential Market Development; Matrix of Incidents; Scenarios Method;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this paper is to identify present problems of application of Competitive Intelligence methods in strategic decision making of companies in the conditions of rapidly changing competitive environment. We defined the term Competitive Intelligence theoretically and described its functions and the process of transformation of data into information, knowledge and intelligence report. The aim of this paper is to point to limits of information systems of companies which often focus on evaluation of past and present facts. Today, strategic thinking requires processing of related data that are necessary to evaluate the potential of company's growth or early warning about sudden development trends in competition markets. In conclusion, we summarized predicative approaches that shift Competitive Intelligence more towards the centre of strategic management of companies.
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页码：368 / 373
页数：6
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