Political Crowdfunding and Campaigning on GoFundMe

被引:1
|
作者
Elmer, Greg [1 ]
Ward-Kimola, Sabrina [2 ]
机构
[1] Ryerson Univ, Commun, Toronto, ON, Canada
[2] Concordia Univ, Montreal, PQ, Canada
关键词
Political crowdfunding; Financialization; Affective campaigning; Extra-institutional campaign; GoFundMe;
D O I
10.22230/cjc.2021v46n4a3935
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Background: What does the Canadian use of GoFundMe tell us about the role of nonparty campaigners in contemporary election campaigning? Analysis: Within the context of the 2019 Canadian federal election, this article examines how GoFundMe has been used as a platform for fundraising by fringe and populist political voices online. Conclusion and implications: The crowdfunding platform GoFundMe has been leveraged to meet political goals both within and outside of traditional, party-centred, political fundraising setups. The mobilization of GoFundMe's crowdfunding tools in the 2019 federal election presented an opportune space for the financialization of political goals reflecting right-wing populist ideas.
引用
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页码:803 / 820
页数:18
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