Mainstream marketers advertise to gays and lesbians: Strategic issues and research agenda

被引：0
|
作者：
Greenlee, TB [1 ]
机构：
[1] Miami Univ, Oxford, OH 45056 USA
来源：
DIVERSITY IN ADVERTISING: BROADENING THE SCOPE OF RESEARCH DIRECTIONS | 2004年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：357 / 367
页数：11
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