Communication skills education onsite in a veterinary practice

Objective: To provide communication skills education to veterinary professionals in the practice setting and evaluate the training by measuring veterinarian communication pre- and post-intervention. Methods: This is a case-based pre-test/post-test intervention study of a veterinary practice in Denver, CO. Four veterinarians from a single practice and 48 clients (selected to represent wellness and problem visits) were recruited to the study. The veterinarians took part in a training intervention consisting of a year-long curriculum, including interactive communication modules, individual coaching and communication laboratories. Six visit interactions were measured for each of the 4 veterinarians pre- and post-skill training. The Roter interaction analysis system (RIAS) was used to analyze the study's 48 videotapes. Results: Compared to the pre-training visits, veterinarians gathered twice as much lifestyle-social data (p < 0.02), and used 1.5 times more partnership building (p < 0.03) and positive rapport-building (p < 0.01) communication. Clients provided 1.4 times more lifestyle/social information (p <0.02) and expressed 1.7 times more emotional statements (p < 0.01) in post-training visits. Conclusion: The training intervention promoted a more client-centered approach to veterinarian-client communication. Practice implications: Practice-based communication training is novel to veterinary practice. As a case study, generalization of the findings are limited, however the findings support the efficacy of the communication intervention and enhanced utilization of veterinarian-client communication skills by these veterinarians. (C) 2010 Elsevier Ireland Ltd. All rights reserved.