Consumers' online purchasing trust in multi-channel retailing

被引：0
|
作者：
Tang, Dingna [1 ]
Sun, Yali [1 ]
Zheng, Wenjun [1 ]
机构：
[1] Zhongnan Univ Econ & Law, Coll Adm, Wuhan 430073, Peoples R China
来源：
Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年
关键词：
multi-channel retailing; online purchasing; consumers' trust;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Nowadays, retailers in China have focused on multi-channel retailing, although it develops slowly. It is of great importance for retailers to do research on the following issue: whether retailers' exploring Internet channels can increase consumers' trust in online purchasing or not. This paper reveals that Multi-channel retail is capable of enhancing consumers' online trust for its,high brand credit, guarantee from entity store and convenient return and exchange service. Therefore most consumer, prefer to visit online stores possessed by entity stores, namely, multi-channel retailers.
引用
收藏
页码：797 / 803
页数：7
相关论文
共 50 条
  • [41] PRIVACY ASPECTS IN THE MULTI-CHANNEL MARKETING APPROACH OF THE CONSUMERS: AN EXPLORATORY ASSESSMENT
    Veghes, Calin
    Pantea , Carmen
    Dugulan, Diana
    Lalu, Bogdan
    Rusescu, Marius
    [J]. PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2, 2010, : 231 - 235
  • [42] Whether Perceived Risk Influences Consumers'Multi-Channel Shopping Behavior?
    Zhang, Guangling
    Yang, Lin
    He, Muyang
    [J]. NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 598 - 605
  • [43] Online channel adoption in supermarket retailing
    Frasquet, Marta
    Ieva, Marco
    Ziliani, Cristina
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2021, 59
  • [44] Online grocery retailing: what do consumers think?
    Ramus, K
    Nielsen, NA
    [J]. INTERNET RESEARCH, 2005, 15 (03) : 335 - 352
  • [45] Monitoring Multi-hop Multi-channel Wireless Networks: Online Sniffer Channel Assignment
    Xu, Jing
    Liu, Wei
    Zeng, Kai
    [J]. 2016 IEEE 41ST CONFERENCE ON LOCAL COMPUTER NETWORKS (LCN), 2016, : 579 - 582
  • [46] Online reconfiguration of channel assignment in Multi-Channel Multi-Radio wireless mesh networks
    Franklin, A. Antony
    Balachandran, Athula
    Murthy, C. Siva Ram
    [J]. COMPUTER COMMUNICATIONS, 2012, 35 (16) : 2004 - 2013
  • [47] Sharing Personal Content Online: Exploring Channel Choice and Multi-Channel Behaviors
    Sleeper, Manya
    Melicher, William
    Habib, Hana
    Bauer, Lujo
    Cranor, Lorrie Faith
    Mazurek, Michelle L.
    [J]. 34TH ANNUAL CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS, CHI 2016, 2016, : 101 - 112
  • [48] On Preprocessing Multi-Channel Sensor Data for Online Process Monitoring
    Schoener, Holger
    Moser, Bernhard
    Lughofer, Edwin
    [J]. 2008 INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE FOR MODELLING CONTROL & AUTOMATION, VOLS 1 AND 2, 2008, : 414 - +
  • [49] Key Aspects of Logistics for Online Store and Multi-channel Distribution
    Drabik, Peter
    Zamecnik, Peter
    [J]. PROCEEDINGS OF 16TH INTERNATIONAL JOINT CONFERENCE: CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT, 2016, : 97 - 111
  • [50] Online purchase intentions: A multi-channel store image perspective
    Verhagen, Tibert
    van Dolen, Willemijn
    [J]. INFORMATION & MANAGEMENT, 2009, 46 (02) : 77 - 82
12345