Consumers' online purchasing trust in multi-channel retailing

被引：0
|
作者：
Tang, Dingna [1 ]
Sun, Yali [1 ]
Zheng, Wenjun [1 ]
机构：
[1] Zhongnan Univ Econ & Law, Coll Adm, Wuhan 430073, Peoples R China
来源：
Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年
关键词：
multi-channel retailing; online purchasing; consumers' trust;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Nowadays, retailers in China have focused on multi-channel retailing, although it develops slowly. It is of great importance for retailers to do research on the following issue: whether retailers' exploring Internet channels can increase consumers' trust in online purchasing or not. This paper reveals that Multi-channel retail is capable of enhancing consumers' online trust for its,high brand credit, guarantee from entity store and convenient return and exchange service. Therefore most consumer, prefer to visit online stores possessed by entity stores, namely, multi-channel retailers.
引用
收藏
页码：797 / 803
页数：7
相关论文
共 50 条
  • [1] Profitability of online order fulfillment in multi-channel retailing
    Ishfaq, Rafay
    Bajwa, Naeem
    [J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2019, 272 (03) : 1028 - 1040
  • [2] From Multi-Channel Retailing to Omni-Channel Retailing Introduction to the Special Issue on Multi-Channel Retailing
    Verhoef, Peter C.
    Kannan, P. K.
    Inman, J. Jeffrey
    [J]. JOURNAL OF RETAILING, 2015, 91 (02) : 174 - 181
  • [3] Special Issue: Multi-Channel Retailing
    Brown, Steven P.
    Mantrala, Murali K.
    [J]. JOURNAL OF RETAILING, 2015, 91 (02) : 171 - 172
  • [4] AN INNOVATIVE LOGISTICS MODEL FOR MULTI-CHANNEL RETAILING
    Hu, Kuan-Yu
    Chang, Tian-Sheng
    [J]. JOURNAL OF INDUSTRIAL AND PRODUCTION ENGINEERING, 2009, 26 (05) : 327 - 336
  • [5] The Impact of Channel Integration on Channel Reciprocity in the Multi-Channel Retailing Context
    Jiang, Kan
    Xu, Liuyan
    Bao, Xiaoning
    [J]. 2015 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), 2015, : 1840 - 1844
  • [6] Samsung Electronics in India: Challenges of Multi-Channel Retailing
    Abhishek
    Garg, Harshit
    [J]. ASIAN CASE RESEARCH JOURNAL, 2018, 22 (01) : 81 - 111
  • [7] Operations management in multi-channel retailing: an exploratory study
    Alexander Hübner
    Andreas Holzapfel
    Heinrich Kuhn
    [J]. Operations Management Research, 2015, 8 : 84 - 100
  • [8] Strategic Integration of Multi-Channel Retailing in the Softgoods Sector
    Moore, Marguerite
    Carpenter, Jason M.
    Fairhurst, Ann
    [J]. JOURNAL OF MARKETING CHANNELS, 2005, 12 (04) : 3 - 21
  • [9] Operations management in multi-channel retailing: an exploratory study
    Huebner, Alexander
    Holzapfel, Andreas
    Kuhn, Heinrich
    [J]. OPERATIONS MANAGEMENT RESEARCH, 2015, 8 (3-4) : 84 - 100
  • [10] Judge Neural Networks for Multi-channel Retailing Competition
    Lv, Hairong
    Bai, Xinxin
    Yin, Wenjun
    Dong, Jin
    Huang, Xiaolin
    [J]. IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2, 2008, : 2633 - +
12345