MARKETING MANAGEMENT PROCESS IN THE ENVIRONMENT OF E-COMMERCE

被引：0
|
作者：
Svatosova, Veronika [1 ]
机构：
[1] Mendel Univ Brno, Brno, Czech Republic
来源：
HRADEC ECONOMIC DAYS, VOL 6, ISSUE 1 | 2016年 / 6卷
关键词：
e-marketing management process; marketing management; marketing; e-commerce;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper deals with the marketing management process in e-commerce. The main objective of this paper is to theoretically propose the marketing management process (model) in e-commerce and its impact and coherent relations with other business processes and e-commerce environment. This process respects the specific environment and other aspects of e-commerce. The theoretical part consists of current knowledge about marketing management process and the e-commerce. The analytical part proposes the theoretical marketing management process in e-commerce. The main contribution of this paper is the proposing the e-marketing management process, because on other academic source and other papers focus on the issue examined. Other research activities will be based on experiment on usage of theoretical process in practice.
引用
收藏
页码：1034 / 1046
页数：13
相关论文
共 50 条
  • [21] Tire E-commerce Marketing Booming
    Liu Yawen
    Yang Honghui
    [J]. 中国橡胶, 2014, 30 (12) : 6 - 7
  • [22] TRENDS OF MARKETING INNOVATIONS IN E-COMMERCE
    Szymanski, Grzegorz
    Blazlak, Robert
    [J]. HRADEC ECONOMIC DAYS, VOL 6, ISSUE 1, 2016, 6 : 1074 - 1080
  • [23] E-COMMERCE AS A TOOL FOR MARKETING FOR EMPLOYERS
    Gonzalez Lopez, Rosa Maria
    Vazquez Martinez, Lilia
    Perez Mejia, Jorge
    [J]. INQUIETUD EMPRESARIAL, 2014, 14 (01): : 115 - 128
  • [24] Relationship marketing and logistics in the e-commerce
    de Freitas, Ernani Cesar
    Weber, Cassio
    Barth, Mauricio
    [J]. REVISTA CIENCIAS ADMINISTRATIVAS, 2010, 16 (01): : 153 - 179
  • [25] Values of forest products in e-commerce economy during marketing process
    Wu, Mei
    [J]. PROCEEDINGS OF THE 2016 4TH INTERNATIONAL EDUCATION, ECONOMICS, SOCIAL SCIENCE, ARTS, SPORTS AND MANAGEMENT ENGINEERING CONFERENCE (IEESASM 2016), 2016, 22 : 572 - 576
  • [26] Analysis of Online Marketing Strategies of Jingdong Mall Under E-commerce Environment
    Zhu, Yingyu
    [J]. 2ND INTERNATIONAL CONFERENCE ON COMPLEX SCIENCE MANAGEMENT AND EDUCATION SCIENCE (CSMES 2015), 2015, : 171 - 175
  • [27] Study on Framework of Knowledge Management System in the E-commerce Environment
    Zhang, Yongan
    Wang, Meng
    [J]. ICSIT 2011: THE 2ND INTERNATIONAL CONFERENCE ON SOCIETY AND INFORMATION TECHNOLOGIES, 2011, : 57 - 62
  • [28] Analysis of the Innovation of the Financial Management under the E-commerce Environment
    Zhang, Xiaoqin
    [J]. 2017 2ND ACSS INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND TEACHING RESEARCH (ACSS-SSTR 2017), 2017, 18 : 62 - 66
  • [29] The importance of e-mail marketing in e-commerce
    Hudak, Martin
    Kianickova, Eva
    Madlenak, Radovan
    [J]. 12TH INTERNATIONAL SCIENTIFIC CONFERENCE OF YOUNG SCIENTISTS ON SUSTAINABLE, MODERN AND SAFE TRANSPORT, 2017, 192 : 342 - 347
  • [30] Study on combining of E-commerce and E-marketing
    Meng X.
    [J]. Journal of Software, 2010, 5 (05) : 546 - 553
12345