Digital Transformation of Organizations as a New Prerequisite for Effective Operations

The paper examines the digital transformation of organizations and the problem of low efficiency of organizations with a low level of digital development. The authors study the dependence of the growth rate of the company's digitalization on demand for consumer interaction between the company and the consumer. Additionally, the authors note the relationship between the type of company and the rate of its digitalization, as well as the potential risks of digitalization and its benefits in the interaction between individuals and the government. The paper aims to review and identify the relationship between organizational performance and digital development. The data reviewed confirm this relationship. Moreover, the data indicate that digitalization provides new opportunities for organizations to interact with customers and users and increase the customer inquiry on the digital level of organizations, which creates the need for digitalization of organizations. The authors identify the risks of digitalization, such as the reduction of low-skilled jobs, which, combined with economic shocks, can lead to a significant social stratification of citizens without government intervention. It is also noted that the COVID-19 pandemic has been a significant impetus for accelerated digital development.