The potential impacts of digital transformation on organizations

Digital Transformation is the new trend in all industries. Although, the term's usage in the industries is still vague and ambiguous, many organizations have claimed that they have begun their digital transformation journey or have a plan to do so. For those reasons there is an urgent necessity to understand what digital transformation is? and how to evaluate its impact on an organization. Thus, this paper seeks to investigate the potential impact of digital transformation on organizations. This study utilized a qualitative research method of investigation, semi-structured interviews with different participants from different organizations were performed. Two major areas were identified to be the most susceptible organizations' functional areas that impacted by the transformation, and they synthesized into a cohesive model. The model includes Organization Business Processes Optimization, Organizational Information Technology which led to organization innovation. The model can help organizations to identify and consider the impact digital transformation.