An Analysis of Feasibility of The Appropriate Technology Investment and Green Supply Chain Management Planning on Moringa Products

Moringa, especially moringa flour, is a featured product in Sumenep, Madura. To possibly enter global market, technological investment support and managerial improvements are strongly required. One of which is by implementing Green Supply Chain Management (GSCM). This study aims to analyze the feasibility on the appropriate technology investment and GSCM implementation. The results indicated that appropriate technology investment in flour makers technology, packaging design, and waste treatment technology was feasible and implementable, yet the GSCM implementation was not fully performed. The success in implementing GSCM to support the featured products required firm support and joint commitment of suppliers, customers, local governments, as well as SMEs actors.