共 50 条
- [21] Like it or not Consumer responses to word-of-mouth communication in on-line social networks [J]. MANAGEMENT RESEARCH REVIEW, 2012, 35 (09): : 878 - 899
- [22] Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks [J]. ADVANCES IN CONSUMER RESEARCH, VOL 35, 2008, 35 : 607 - 615
- [26] Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes? [J]. FOUNDATIONS AND TRENDS IN MARKETING, 2010, 5 (01): : 1 - 53
- [27] Using online conversations to study word-of-mouth communication [J]. MARKETING SCIENCE, 2004, 23 (04) : 545 - 560
- [28] Electronic Word-of-Mouth Communication for Local Service Providers [J]. TECHNOLOGY INNOVATION MANAGEMENT REVIEW, 2014, : 35 - 42
- [29] The analysis of subgroup in customer word-of-mouth communication network [J]. PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT, 2011, : 48 - 52
- [30] The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis [J]. 23RD BLED ECONFERENCE ETRUST: IMPLICATIONS FOR THE INDIVIDUAL, ENTERPRISES AND SOCIETY, 2010, : 329 - +