The Effect of Online Customer Reviews on Product Sales and Prices - A Longitudinal Study

被引：0
|
作者：
Kim, J. B. [1 ]
机构：
[1] Worcester Polytech Inst, Worcester, MA 01609 USA
来源：
AMCIS 2017 PROCEEDINGS | 2017年
关键词：
online customer reviews; electronic word-of-mouth; e-WOM; longitudinal analysis; time series; WORD-OF-MOUTH; CONSUMER REVIEWS; ELECTRONIC MARKETS; IMPACT; SELECTION; DYNAMICS; CHOICE; MATTER;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
As e-commerce prospers, increasing interests are gained in online customer reviews and its application to the theory and practice. However, there are many controversies around the effect of the online customer reviews. This study will use a longitudinal analysis approach to find the impact of online customer reviews on the price strategy and the product sales, which will add more solid application of effective use of e-WOM to the theory and the practice.
引用
收藏
页数：5
相关论文
共 50 条
  • [1] The Effect of Online Customer Reviews' Characteristics on Sales
    Maslowska, Ewa
    Malthouse, Edward C.
    Bernritter, Stefan F.
    [J]. ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE, 2017, : 87 - 100
  • [2] The influence of internet customer reviews on the online sales and prices in hotel industry
    Ogut, Hulisi
    Tas, Bedri Kamil Onur
    [J]. SERVICE INDUSTRIES JOURNAL, 2012, 32 (02): : 197 - 214
  • [3] Online Customer Reviews and Product Sales: The Moderating Role of Signal Characteristics
    Wang, Ying
    Aguirre-Urreta, Miguel
    Song, Jaeki
    [J]. AMCIS 2017 PROCEEDINGS, 2017,
  • [4] Online reviews, customer Q&As, and product sales: A PVAR approach
    Feng, Miao
    Feng, Yituo
    Li, Yang
    [J]. PLOS ONE, 2023, 18 (11):
  • [5] The Effect of Online Consumer Reviews on New Product Sales
    Cui, Geng
    Lui, Hon-Kwong
    Guo, Xiaoning
    [J]. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2012, 17 (01) : 39 - 57
  • [6] PREDICTING HELPFULNESS OF ONLINE CUSTOMER REVIEWS: MODERATING EFFECT OF PRODUCT PRICE
    Balasubramanian, Vaishnavi
    Justus, T. Frank Sunil
    [J]. SMART-JOURNAL OF BUSINESS MANAGEMENT STUDIES, 2024, 20 (01)
  • [7] Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study on Video Game Titles at Amazon.com
    Kim, J. B.
    [J]. AMCIS 2014 PROCEEDINGS, 2014,
  • [8] The effect of online reviews on product sales: A joint sentiment-topic analysis
    Li, Xiaolin
    Wu, Chaojiang
    Mai, Feng
    [J]. INFORMATION & MANAGEMENT, 2019, 56 (02) : 172 - 184
  • [9] Online Reviews and Product Sales: The Role of Review Visibility
    Alzate, Miriam
    Arce-Urriza, Marta
    Cebollada, Javier
    [J]. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2021, 16 (04): : 638 - 669
  • [10] Impact of Online Customer Reviews on Sales Outcomes: An Empirical Study Based on Prospect Theory
    Li, Zhen
    Shimizu, Aoi
    [J]. REVIEW OF SOCIONETWORK STRATEGIES, 2018, 12 (02): : 135 - 151
12345