The Effect of Online Customer Reviews' Characteristics on Sales

被引：6
|
作者：
Maslowska, Ewa
Malthouse, Edward C.
Bernritter, Stefan F.
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE | 2017年
关键词：
WORD-OF-MOUTH; CONSUMER REVIEWS; MODERATING ROLE; PRODUCT; INFORMATION; INTENTION; DYNAMICS; IMPACT; MODEL;
D O I：
10.1007/978-3-658-15220-8_8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：87 / 100
页数：14
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